In recent news The Daily Mail reported:

Permanent makeup has become a celebrity favourite with A-listers including Madonna, Angelina Jolie and Gwen Stefani known to be fans.

The Daily Mail also reported:

Demand for these treatments has grown exponentially over the past three years, thanks to the trend for bold, statement eyebrows — like those of the Duchess of Cambridge or model-of-the-moment Cara Delevingne.

We all know that it has been a celebrity favourite for many years now. There are newspaper reports and pictures of celebrities leaving permanent make up salons and clinics on a daily basis.

For us mere mortals – The benefits of Permanent Cosmetics are endless and very client-specific. The greatest benefit of semi-permanent make-up is it saves time and is waterproof & sweat proof! Great if you go to the gym, swim, golf or play tennis! With permanent makeup you can have confidence in your appearance during any activity. Maybe even sleep in a little in the morning. It’s a great time-saver!

People who have sparse eyebrows can benefit by restoring colour and definition. Full, well-balanced and properly designed eyebrows give a more youthful and attractive appearance. Clients who suffer from a medical condition called Alopecia can also benefit greatly from this procedure.

Permanent makeup eyeliner can give more definition to the eyes and give the appearance of more eyelashes. People with allergies, problems with unsteady hands (e.g. suffer from Parkinson’s) or vision problems can benefit from eyeliner as well.

Permanent Lip Blush can enhance the color and restore shape to lips. Lip Blush is also great for those who have lip creases/wrinkles which tend to cause lipstick to “run” into the cracks. Lip Blush builds up the border of the lips naturally to prevent the lipstick “run”. Those people who have had scarring from congenital cleft lip surgical repair will find this procedure very beneficial to restore lip border shape.